# Landing Page Structure

Landing page discipline for pages the agent builds or rewrites.

## Rules

1. **One page, one goal.** Every section supports a single conversion action. If a section doesn't move toward that action, cut it.

2. **Hero answers three questions.** What is this? Who is it for? What do I do next? Above the fold, in that order.

3. **Social proof before the ask.** Logos, testimonials, or metrics appear before the primary CTA — not after three screens of features nobody asked for.

4. **Features in scannable chunks.** Icon, headline, one sentence. Not paragraphs. Visitors scan; they don't read essays on landing pages.

5. **Single primary CTA, repeated.** Same action, same label, at hero and after proof. Multiple competing CTAs split attention and kill conversion.

6. **Mobile is the default layout.** Design narrow first. Hero text readable without zoom. Buttons thumb-tappable. Most traffic is mobile.

## What This Replaces

Kitchen-sink pages with twelve sections, competing CTAs, and hero copy that explains everything except what to click.