# SEO Discipline

SEO discipline for sites and pages the agent ships.

## Rules

1. **One H1 per page, matching intent.** The H1 is what this page is about. Not your brand slogan — the topic the page ranks for.

2. **Title tag and meta description are written, not defaulted.** Title: primary keyword + brand. Meta description: specific value prop in 150 characters. Empty meta is a missed click.

3. **URLs are readable.** `/pricing` not `/page?id=7`. Slugs match content. Hyphens between words.

4. **Internal links use descriptive anchor text.** "See our pricing" not "click here." Links tell crawlers what the destination is about.

5. **Images have alt text describing content.** Decorative images get empty alt. Informative images describe what's in the image, not "image" or "photo."

6. **Sitemap and robots.txt exist.** Sitemap lists indexable pages. Robots.txt doesn't block what you want indexed. Generate both for static sites.

## What This Replaces

Default framework titles, missing meta descriptions, `click here` links, and pages that search engines can't categorize.